Potgieter Joubert Incorporated was founded by Annemarie Joubert in 2017 after almost 12 years of practice at two of the large commercial law firms in South Africa, namely Cliffe Dekker Hofmeyr and Edward Nathan Sonnenbergs. After spending many years at the top end of legal services, Annemarie wanted to create a law firm that is more flexible in the manner in which it is managed, without compromising on the efficient and cost effective way in which services are rendered to its clients.

In the first four years of its existence, Potgieter Joubert Inc. has grown beyond any expectation, where it started with only one employee in an empty office in October 2017, we are now a team of 9, consisting of 6 legal practitioners and 3 support staff.

PJ_legal (33)

Fidentis is a business and fiduciary services advisory company, focussing on providing clients with integrated expert advice for all business and personal tax, compliance, accounting, emigration, corporate governance, restructuring, legal and fiduciary advice, as well as the required support in the implementation of such advice and continued operational support.




After obtaining a BAcc LLB degree from the University of Stellenbosch in 2005, Annemarie did her articles of clerkship at Cliffe Dekker Hofmeyr. She was admitted as an attorney, notary and conveyancer in February 2008, whereafter she practised in the Litigation Department of Cliffe Dekker Hofmeyr. In November 2008 she joined the commercial dispute resolution department of Edward Nathan Sonnenbergs and continued to practise at Edwards Nathan Sonnenbergs until September 2017. Her experience includes a vast array of commercial matters such as contractual disputes, shareholders’ and directors’ disputes, disputes involving fiduciary responsibilities, property and lease disputes, as well as insurance, regulatory and tax related matters. She has acted for various large and medium size corporations, local and international, as well as individuals and trusts. She also has extensive experience with the drafting of commercial documents such as contracts, trust deeds and documents relating to the corporate governance of companies. Her accounting knowledge and skills are extremely valuable in giving advice in respect of corporate structures and transactions, as well as the resolution of disputes.


Danielle, a former partner at Cox Yeats, Durban, graduated summa cum laude with an LLB degree in 2004 from the University of KwaZulu-Natal. She was admitted as an attorney, notary public and conveyancer in March 2007. Since moving to Cape Town in 2010, Danielle has practiced in the litigation and banking and finance departments at Edward Nathan Sonnenbergs Inc, where after she acted in a legal advisory and consultant capacity for many clients for a couple of years until she joined Potgieter Joubert Inc. in January 2020. Danielle has extensive experience in drafting, negotiating and giving advice on a variety of corporate agreements and documents, both standard and bespoke, including share purchase, share subscription, memoranda of incorporation, shareholders’ agreements, business and asset sales, share buy-backs, loans and finance documents such as security and suretyships, restructures, project managing transactions, property development projects, which include drafting development agreements, co-ownership and joint ventures, property sale agreements and commercial, residential and notarial lease agreements. She has also conducted several legal due diligence reviews.


Carla graduated with a LLB degree from the University of Stellenbosch in 2002 whereafter she did her articles of clerkship and practiced for several years as an admitted attorney and conveyancer in the Property Department at Cliffe Dekker Hofmeyr. She subsequently took up a position in the Property and Conveyancing Department at Edward Nathan Sonnenbergs and joined Potgieter Joubert Inc. in March 2021. Carla has extensive experience in residential and commercial conveyancing, which includes advising clients in respect of developments, from the establishment of residential and commercial developments to the opening and management of sectional title schemes, the drafting of management and conduct rules for bodies corporate as well as giving advice to trustees and members of such schemes. She has advised on many property related matters and has valuable experience in the interpretation and drafting of property related documents and contracts.


Elissa graduated with a LLB degree from the University of Stellenbosch in 2018. She joined Potgieter Joubert Inc. as a candidate attorney in January 2019. She was admitted as an attorney in June 2021 after she had also passed her Notary Public exam. She is currently working as an associate at Potgieter Joubert Inc. and also studying for her conveyancing exam. Elissa’s experience includes a variety of contractual and delictual litigation claims and she has worked closely with counsel in the preparation for trials and witnesses statements.


Christine has more than 30 years’ experience in the accounting field and joined Potgieter Joubert Inc. in March 2019 as Internal Accountant.


Asanda was Potgieter Joubert’s first appointed employee and joined Potgieter Joubert Inc. in June 2018 as receptionist and general office assistant.


Minette graduated with a LLB degree from the University of Stellenbosch in 2003 whereafter she did her articles of clerkship at De Klerk & Van Gend Attorneys and was admitted as an attorney. She was subsequently admitted as an advocate and completed her pupillage at the Cape Bar Council during 2007. She practised as an advocate at the Cape Bar for 11 years, and in April 2022 she joined the litigation team of Potgieter Joubert Inc as a consultant. Minette has extensive experience in dispute resolution and general commercial litigation. Her fields of activity include the law of contract, insolvency, commercial and credit law as well as family law.


Lisa graduated with a BA (English, Latin) LLB degree from Stellenbosch University in 2007. Lisa completed her articles at Edward Nathan Sonnenbergs Inc where she was admitted as an attorney of the High Court in 2010. Lisa practised as an attorney and director of ENS for sixteen years, firstly in the insolvency, business rescue and restructuring department and more recently in the banking and finance department. Lisa has extensive experience in commercial litigation, distressed restructuring, business rescue and insolvency matters as well as banking and finance transactional work. Lisa joined Potgieter Joubert Inc. as a consultant in 2024.


Kim has had held numerous administrative and management roles in corporate business over the past 20+ years. She assumed the role of Annemarie’s Personal Assistant and the General Office Manager at Potgieter Joubert Inc. in June 2023.


Let us help you, get in touch


Litigation / Dispute Resolution

We provide assistance in all dispute resolution processes (i.e. litigation, negotiation, mediation and arbitration) involving issues relating to commercial, business, contract, property, insurance, tax or any fiduciary related (such as trusts, estates, directors’ duties) matters.

Contact us for more information and pricing in respect of these services.


We specialize in drafting and negotiating standard and bespoke commercial agreements and documents, as well as providing guidance and advice throughout the transactional process and general advice on all commercial and corporate governance matters.

Contact us for more information and pricing in respect of these services.


We provide notarial services including the authentication of signatures, certifying the authenticity of copies, and the drafting and conclusion of certain documents and agreements such as antenuptial contracts and notarial lease agreements. 

Contact us for more information and pricing in respect of these services.


We provide assistance with all residential and commercial conveyancing matters as well as advice in respect of all other property related matters such as development projects, the drafting of residential and commercial lease agreements, rental disputes and evictions, sale agreements and disputes in respect thereof, as well as estate agent mandates and disputes regarding agent’s commission. 



Unit 223, The Quays, Park Lane, Century City, 7441


+27 21 300 4045


Invalid Email